Gen Z and AI: Trust Issues in the Digital Age

New research highlights a curious trend among the tech-savvy population of Gen Z—their strong skepticism towards AI, particularly when it pertains to digital security measures. Frontegg’s recent survey unveils that a staggering 72% of Gen Z respondents distrust AI-based security solutions, making them the most doubtful generation regarding digital safety.

Growing up in a Tech-Dominated World

Despite being born into a world filled with smart devices, facial recognition technology, and digital wallets, Gen Z exhibits a wariness toward AI implementing security measures in their lives. Aviad Mizrachi, CTO of Frontegg, attributes this skepticism to their unique upbringing. “Gen Z grew up with smart tech, but they’ve also been exposed to data breaches and surveillance scandals," he states. This relentless exposure has honed their instincts to scrutinize data privacy more than any other generation.

While they are eager to engage with cutting-edge technology, their concerns remain palpable, especially about AI-powered biometric authentication methods. Nearly half of those surveyed (49%) fear that tools like facial recognition are primarily used for tracking rather than enhancing security.

A Preference for Traditional Passwords

Interestingly, even with the potential benefits of AI-based authentication, 61% of users still prefer traditional passwords over AI solutions. Why? It boils down to familiarity. “Trust in passwords is less about their actual security and more about what people know," Mizrachi explains. Having used passwords for decades, many are hesitant to move toward what feels like an abstract and complex alternative, even if it may offer better security.

The real challenge is making AI-driven methods well-known and accepted. Mizrachi believes it’s a matter of "when, not if" widespread adoption will occur, but first, the public needs reassurance about its value.

The Biometrics Dilemma: Gateway or Barrier?

As confidence in AI authentication struggles, biometric security measures seem to be gaining ground among early adopters. The Frontegg survey revealed that 57% of "tech-savvy" users utilize biometric authentication, yet widespread adoption is still hindered by privacy concerns. Mizrachi suggests that companies should provide opt-in experiences, which allow users to explore biometric tools while ensuring transparency about how their data is secured. Simple incentives, like faster access or loyalty perks, could tip the scale toward acceptance.

Building Trust Through Education and Transparency

Addressing the trust issue requires a concerted effort in education, according to Mizrachi. Many consumers lack understanding about how AI technologies, particularly facial recognition, function and where their biometric data ends up. Engaging explanatory content—like short videos and interactive visuals—can empower users, making them feel more in control and less skeptical.

As the security landscape continues shifting towards AI-driven solutions, Mizrachi envisions a future where seamless, AI-enabled security operates in the background, only stepping in when needed. This “frictionless” experience will be critical in helping users feel secure.

Will Gen Z Ever Trust AI Security?

For now, Gen Z stands as the most skeptical generation towards AI-powered security measures. However, as AI continues to evolve and companies enhance transparency efforts, this skepticism might gradually dissipate. Ultimately, security vendors will need to focus on developing not just robust AI solutions, but also building strong trust with users.

The AI Buzz Hub team is excited to see where these breakthroughs take us. Want to stay in the loop on all things AI? Subscribe to our newsletter or share this article with your fellow enthusiasts.