Threads Steps Up! Meta’s Social Network Introduces AI-Powered Features Amid Rising Competition from Bluesky
As the Twitter-inspired platform Bluesky experiences a remarkable spike in users this month, Meta’s Threads is not sitting idly by. In a proactive move, the app has announced exciting new updates aimed at enhancing user experience. Instagram head Adam Mosseri revealed on Friday that Threads will begin testing AI-generated summaries for trending discussions in the app’s “Trending now” section within the United States.
These AI-powered summaries echo the functionalities found in X’s Stories feature, which utilizes Elon Musk’s AI chatbot, Grok, to summarize hot topics on its Explore section. It’s an intriguing similarity that highlights the ongoing competitive dynamics in the social media landscape.
New Features on Threads
The revamped Threads platform plans to roll out a broader selection of trending topics, allowing users to stay on top of engaging conversations. Furthermore, users will soon have the ability to search within specific date ranges and filter posts from individual accounts—functionality that Mosseri describes as "long-overdue improvements to Search and Trending Now on Threads."
This rapid evolution of Threads arrives at a crucial time as many users from the X platform are transitioning to Bluesky, which recently surpassed an impressive 20 million users. The shift is particularly noticeable following the recent U.S. presidential election, as the X platform has adopted a more right-leaning approach, especially after Musk’s high-profile endorsement of President-elect Donald Trump.
Responding to User Feedback
Following growing concerns about Threads’ algorithm, Meta is embracing user feedback. The social network has rolled out changes aimed at promoting content from users you follow in its algorithmic feed. Additionally, custom feeds have been introduced, allowing users to curate their timelines around specific interests or particular user profiles—tactics aimed at rivaling Bluesky’s user-centric features.
Despite Threads boasting a significantly larger user base with over 275 million monthly active users, data from the market research firm Similarweb indicates that Bluesky is gradually closing the gap in daily active users. If Bluesky continues its current growth trajectory, it may soon catch up with Threads.
Conclusion
As social networks jockey for user attention and engagement, the battle between Threads and Bluesky is heating up. With innovative features like AI-powered summaries, expanded trending topics, and improved algorithmic feeds, Threads is aiming to recapture the spotlight.
As a community passionate about technology and AI, we’re excited to witness how these developments will reshape user experiences on social media platforms. The AI Buzz Hub team is excited to see where these breakthroughs take us. Want to stay in the loop on all things AI? Subscribe to our newsletter or share this article with your fellow enthusiasts.
