The Future of Game Performance Amidst AI Innovations

Hey there! Let’s dive into an important topic—AI in video games, especially the implications for performers in the industry. Earlier this week, a tech demo featuring AI Aloy caught the attention of many, and it raises some critical concerns about the future of game performance.

Behind the Scenes with Guerilla Games

Guerilla Games recently reached out to share that the demo didn’t showcase any active development, nor did it use performance data from the original actors—no facial expressions, voices, or movements were included. It’s essential to remember that while these innovations are exciting, Guerilla owns the character Aloy. This reality highlights a larger concern—where does this leave the actors who breathe life into these characters?

The Struggle for Protection in an Evolving Industry

Currently, SAG-AFTRA is on strike against the growing influence of AI in the gaming sector. Their fight isn’t against the technology itself but rather for vital protections for performers. As AI capabilities expand, it’s crucial to ensure that individuals give consent before their likeness gets digitized into an AI version. The union is advocating for fair compensation and clear usage guidelines for any AI doubles created.

A Personal Connection to the Art Form

It’s not just about the technology; it’s about the heart of the industry. Game performance is an art form, and the potential of losing that essence due to commercialization of AI is terrifying. Imagine a scenario where a game is released featuring someone’s face, voice, or performance without their knowledge or permission. What happens to that performer? What recourse do they have? This possibility evokes a sense of sadness and urgency.

The Love for the Craft

As someone deeply passionate about the gaming industry and the art of performance, I want to see a thriving future filled with incredible game performances from new talents. It’s vital for the next generation of actors to know they have a place and protections in this evolving landscape. If we don’t win this fight for our rights, that future becomes uncertain.

Conclusion: A Call for Action

We must all contribute to the conversation about AI and its role in gaming. Let’s advocate for fair practices that protect our artists and allow for creativity to flourish rather than becoming a mere commodity.

The AI Buzz Hub team is excited to see where these breakthroughs take us. Want to stay in the loop on all things AI? Subscribe to our newsletter or share this article with your fellow enthusiasts.