Home/Events/Adobe acquires Indian market intelligence startup Rilo

Adobe acquires Indian market intelligence startup Rilo

Confirmed

Confidence

90%

Impact: 70%

Updated 1h ago

Consensus Brief

Adobe has acquired the Indian marketing intelligence startup Rilo, marking its second acquisition from India in 2023. The acquisition involves licensing and team acquisition, with Rilo's technology aimed at automating marketing workflows. Rilo will shut down post-acquisition and will not be available to its customers.

Sourced from

TechCrunchT2

Primary: TechCrunch

What Changed Since Last Update

1h ago

Adobe has expanded its capabilities in marketing automation by acquiring Rilo's technology and team.

Claim Ledger

3 claims tracked across sources

Confirmed Fact

Adobe has acquired India-based marketing intelligence startup Rilo.

Confirmed Fact

Rilo raised $1 million from investors at a $10 million valuation.

Confirmed Fact

Post-acquisition, Rilo will shut down and won’t be available to its customers.

Role-Based Impact Analysis

Source Timeline

1 source corroborating

Adobe acquires Indian market intelligence startup Rilo

TechCrunch·2h ago