Google Expands AI Search Ads Globally Amid Slowing Core Ad Growth

Google is expanding its AI-powered Search ads to international markets, aiming to generate new revenue as growth in its core search advertising slows. The company reported a 12% year-over-year growth in Search revenue for Q3, down from 17% in Q2 and 19% in Q1. Early results indicate that click-through rates for ads in AI Mode are comparable to organic listings.