Home/Events/Google Updates Privacy Policy to Use Gmail and Google Photos Data for Targeted Ads

Google Updates Privacy Policy to Use Gmail and Google Photos Data for Targeted Ads

Confirmed
Confidence
90%
Impact: 70%
Updated 11m ago

Consensus Brief

Google has revised its privacy policy to allow the use of data from Gmail and Google Photos for personalized advertising when users opt into AI features. This change means that users who connect these services to Google's Personal Intelligence feature may see ads tailored based on their personal content.

Sourced from
Primary: The Verge

What Changed Since Last Update

11m ago

New corroborating source added: The Verge published an update on 2026-10-23 ("Now Google says it might use your Gmail and Google Photos data to target ads").

Claim Ledger

3 claims tracked across sources

Confirmed Fact

Google will use data from Gmail and Google Photos for personalized ads if users opt into AI features.

Confirmed Fact

Advertisers do not gain access to personal information such as names or email addresses.

Confirmed Fact

Users can disconnect apps from Search’s Personal Intelligence features to prevent data usage for targeted ads.

Role-Based Impact Analysis