Home/Events/Liquid Death and Jason Kelce Promote Recycled Water for Data Center Cooling

Liquid Death and Jason Kelce Promote Recycled Water for Data Center Cooling

Developing

Confidence

70%

Impact: 60%

Updated 1h ago

Consensus Brief

Liquid Death has launched a marketing campaign featuring Jason Kelce, humorously suggesting the use of human urine to cool AI data centers. Experts clarify that while the idea is comedic, the use of recycled water, including treated wastewater, is a viable method for cooling data centers and reducing the demand for potable water.

Sourced from

TechCrunchT2

Primary: TechCrunch

What Changed Since Last Update

1h ago

The campaign highlights a growing awareness and advocacy for using recycled water in data center cooling, which has been increasingly adopted but is now gaining more public attention.

Claim Ledger

4 claims tracked across sources

Confirmed Fact

AI data centers waste millions of gallons of water.

Confirmed Fact

Loudoun County data centers used about 200 million gallons of recycled water each day as of 2025.

Confirmed Fact

57% of daily data center water usage in Loudoun County comes from potable water supplies.

Official Claim

Meta will invest at least $270 million in wastewater infrastructure projects near its data centers.

Role-Based Impact Analysis

Source Timeline

1 source corroborating

Ok, can we actually cool data centers with our pee?

TechCrunch·1h ago