Nectar Launches AI Agent for Automating Influencer Marketing Outreach

Nectar has introduced a new AI agent called the 'Creator Agent' to streamline influencer marketing by automating the discovery and outreach process for brands. This tool can search over 300 million creator profiles, manage partnerships, and track campaign performance, significantly reducing the manual workload for marketing teams. The launch aligns with the growing trend of brands investing in creator advertising, projected to reach $44 billion in the U.S. by 2026.