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Orchestration is the new challenge for CX in the age of AI agents

Developing

Confidence

70%

Impact: 60%

Updated Aug 29

Consensus Brief

Enterprises are rapidly deploying AI agents and automation across various channels, but many are struggling with integration due to legacy systems. The focus is shifting from automation to orchestration, emphasizing the need for a shared context layer to improve customer experience. Tata Communications' Interaction Fabric aims to unify AI, people, and data to enhance operational efficiency.

Sourced from

VentureBeatT2 VentureBeatT2 VentureBeatT2 VentureBeatT2+11 more

Primary: VentureBeat

What Changed Since Last Update

Aug 29

New corroborating source added: VentureBeat published an update on Wed, 26 Au ("Orchestration is the new challenge for CX in the age of AI agents").

Claim Ledger

3 claims tracked across sources

Confirmed Fact

Organizations have largely bolted conversational AI onto legacy systems.

Official Claim

The goal across industries is to make AI the connective layer between customers, employees, and enterprise systems.

Confirmed Fact

Tata Communications’ solution is the Interaction Fabric, an orchestration layer that unifies contact center, messaging, collaboration, AI, and customer data.