Pennsylvania Enacts AI Deceptive Advertising Act Requiring Labels on AI-Generated Ads

On October 24, 2026, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating that any ad significantly modified or generated by AI must include a disclosure label. The law applies to all forms of advertising and is one of the first of its kind in the United States, although it contains several loopholes regarding definitions and exemptions.