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Perplexity's Free AI Offer Boosts User Base in India

Confirmed

Confidence

90%

Impact: 70%

Updated 2h ago

Consensus Brief

Perplexity partnered with Airtel to offer a free 12-month Pro subscription to its 360 million customers, resulting in a significant increase in app downloads and monthly active users in India. Despite a decline in downloads after the offer ended, Perplexity has maintained a higher number of monthly active users and increased in-app purchase revenue.

Sourced from

TechCrunchT2

Primary: TechCrunch

What Changed Since Last Update

2h ago

Perplexity's downloads surged to 5.9 million in July 2025, up 625% from the previous month, and monthly active users peaked at 22 million in October 2025.

Claim Ledger

4 claims tracked across sources

Confirmed Fact

Perplexity saw 5.9 million app downloads in India in July 2025, a 625% increase from the previous month.

Confirmed Fact

Monthly active users peaked at 22 million in October 2025.

Confirmed Fact

Perplexity's in-app purchase and subscription revenue in India rose about 60% from the period when the Airtel offer was available.

Confirmed Fact

Perplexity's average daily in-app purchase revenue in India was 9% higher from July 18 through August 12 compared to the preceding 30 days.

Role-Based Impact Analysis

Source Timeline

1 source corroborating

Perplexity’s free AI offer left it with millions more users in India

TechCrunch·2h ago