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Tradeoff-Aware Territory Design: A Multi-Objective Decision System for Enterprise Customer-to-Seller Allocation
Not provided
multi-objective optimizationresource allocationB2B salesdecision support systems
2610.31701
Builder Relevance
1h ago70%
Abstract
The paper presents a decision system for tradeoff-aware customer-to-seller allocation in enterprise GTM planning, integrating multiple layers to optimize resource allocation.
Reality Card
Core Claim
The integrated framework significantly improves assignment compliance and opportunity balance in territory carving for enterprise GTM planning.
Method / Result
Optimizer-generated scenarios improved assignment compliance while maintaining comparable seller-level opportunity distribution.
Limitations
The manual nature of the previous processes may limit the generalizability of the findings to other contexts.
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